In an increasingly complex and volatile energy landscape, innovation is no longer an option but an imperative necessity. Under this premise, Magnus Commodities—the Strategic Energy Procurement and Decarbonization consultancy within the Veolia Group—has marked a milestone in the sector by hosting an exclusive event in Madrid. The event, held on October 1 at the Hotel Meliá Madrid Princesa, was a resounding success in terms of attendance, bringing together a distinguished group of strategic clients and friends of the firm, all eager to witness the next major innovation in energy management.

Top-tier professionals responsible for energy management at some of the country’s most important companies answered Magnus Commodities’ call to discover, as a premiere, a tool that promises to change the rules of the game: M·AI, the first Artificial Intelligence Agent designed specifically for the energy sector. The event not only met high expectations but exceeded them, sparking vibrant dialogue and demonstrating the immense interest in applying cutting-edge technologies to such a critical area of industry.

A New Energy Paradigm Driven by AI

The energy sector stands at a historic crossroads. The transition toward cleaner energy sources, constant price fluctuations in wholesale markets, and growing regulatory pressure for decarbonization have created a scenario of unprecedented complexity. In this context, the ability to analyze vast amounts of data, anticipate trends, and make agile, well-informed decisions has become the primary competitive factor for companies.

Magnus Commodities, with more than a decade of experience advising large energy consumers, has fully grasped this challenge. Its integration into the global giant Veolia has only strengthened its capacity for innovation and long-term vision. The launch of M·AI is not just another step in its evolution, but a quantum leap that positions both the company and its clients at the forefront of the sector’s digital transformation. As highlighted during the event, it is no longer just about reacting to the market, but about anticipating it—and generative artificial intelligence is the key to achieving this.

A Clear Agenda: Future Vision and Technological Revolution

Following the opening remarks by the host, the event began with a highly engaging keynote delivered by Arcadi Mayor, a renowned AI and digital marketing consultant, titled “AI at the Crossroads: Evolution, Current Challenges, and Future Scenarios.” Mayor painted a fascinating picture of the rapid evolution of this technology, emphasizing how generative language models are breaking barriers across all industries and highlighting the vast potential yet to be discovered.

Mayor’s presentation perfectly complemented the subsequent unveiling of M·AI, providing the theoretical framework and forward-looking vision that contextualize this innovative tool. His talk underscored the importance of reliability and interpretability in AI models—an especially critical aspect in the energy sector, where decisions can have multimillion-euro economic impacts.

After a networking coffee break, the most anticipated moment of the day arrived.

M·AI: The Strategic Ally for Energy Management

The highlight of the event was undoubtedly the presentation of M·AI by Felipe Gracia, CEO of Magnus Commodities, and Alejandro de Roca, Managing Partner for Markets. Far from being a mere data visualization platform, M·AI was introduced as a true “copilot” or strategic ally for energy managers. Built on the latest advances in Generative Artificial Intelligence, this agent is capable of understanding natural language, processing information from multiple sources in real time, and delivering high-value insights.

During the live demonstration, attendees were able to see how M·AI can radically transform daily operations. The agent allows users to “converse” with their energy data, asking complex questions and receiving precise, contextualized answers instantly. Its most notable capabilities include:

• Deep market understanding: M·AI analyzes macroeconomic, geopolitical, meteorological, and market variables to provide a 360-degree view that helps explain the drivers behind price movements.
• Procurement optimization: The system not only identifies the most opportune moments to lock in supply contracts but also simulates different scenarios to strengthen procurement strategies and mitigate risks.
• Sustainability and profitability: The new AI opens up new pathways to improve energy efficiency and advance decarbonization goals, aligning sustainability with business profitability.

Felipe Gracia summed it up during his presentation: “M·AI is not a tool to replace the expert, but to empower them. We want to free energy managers from the most tedious and repetitive tasks so they can focus on what truly matters: strategy and high-value decision-making.”

An Enriching Dialogue and Expectations Exceeded

Attendees showed particular interest in practical use cases, implementation timelines, and return-on-investment metrics. Gracia’s and de Roca’s responses highlighted both the maturity of the solution and the solid experience of the Magnus Commodities team in developing technological tools for the energy sector.

Networking: Strategic Connections and New Opportunities

One of the most highly valued aspects of the event was the organic networking that took place among attendees. Energy procurement directors, sustainability leaders, specialized consultants, and other industry professionals used the breaks and post-event time to exchange experiences, build connections, and explore potential collaborations.

The relaxed yet professional atmosphere fostered high-value conversations in which common industry challenges were shared and innovative solutions explored. Many attendees expressed their satisfaction not only with the quality of the technical presentation, but also with the opportunity to connect with other industry leaders in an exclusive and specialized environment.

A Revolution Underway

The Madrid event was not merely a product launch. It was confirmation that a new era in energy management has begun. Attendees not only discovered a pioneering technology, but also shared a vision of a future in which artificial intelligence becomes the engine of efficiency, profitability, and sustainability. The strong turnout and positive feedback confirm that Magnus Commodities has successfully addressed a latent market need.

The revolution of the first AI Agent for Energy is no longer a promise of the future; it is a tangible reality that unfolded before the eyes of the sector’s most demanding professionals. With M·AI, Magnus Commodities is not only staying ahead of change—it is leading it, equipping its clients with the tools they need to successfully navigate today’s complexity and seize tomorrow’s opportunities.

Magnus Commodities